{"id":13271,"date":"2025-12-13T00:12:15","date_gmt":"2025-12-12T23:12:15","guid":{"rendered":"https:\/\/teammuenchen.de\/?p=13271"},"modified":"2026-05-28T20:13:58","modified_gmt":"2026-05-28T19:13:58","slug":"logo","status":"publish","type":"page","link":"http:\/\/develop.teammuenchen.de\/en\/brandguide\/logo\/","title":{"rendered":"Logo"},"content":{"rendered":"
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Brand Guide<\/a><\/h1>\n<\/div>\n\n\n\n
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\nLogo<\/a>\n\n\n\n\n\n \n <\/path>\n <\/g>\n<\/svg><\/span>writings<\/span><\/a>\n\n\n\n\n\n \n <\/path>\n <\/g>\n<\/svg><\/span>colours<\/span><\/a>\n<\/div>\n\n\n\n
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Logo<\/h2><\/div>\n\n\n\n
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The logo is the face of Team Munich - it stands for us as a club, our energy, our community and our values. Whether on the jersey, the club flyer or the Instagram post: it is our most important recognisable symbol - our branding. To make sure it looks strong and consistent everywhere, you'll find everything you need to know here.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Structure of the logo<\/h3>\n\n\n\n
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Our logo consists of two elements: the figurative mark - an oval with a truncated white \u201em\u201c in it - and the word mark \u201eteam m\u00fcnchen\u201c , which is deliberately written in lower case. Not a mistake, but our programme: our understatement.<\/p>\n\n\n\n

In most variants, the subline \u201eMy sports club\u201c complements the word mark at the bottom. It is more important than it appears at first glance - it immediately makes it clear: this is about sport, and yours at that.<\/p>\n\n\n\n

The figurative mark and word mark are always used together. In exceptional cases - for example as a profile picture - the figurative mark can stand alone. The word mark is never used without the figurative mark.<\/p>\n<\/div>\n\n\n\n

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Main logos<\/h3>\n\n\n\n

We have two equally important main logos - neither is more important than the other.<\/p>\n\n\n\n

The Classic Blue Logo<\/mark><\/strong> is the classic version: versatile and works in many contexts - from official documents to club materials of all kinds.<\/p>\n\n\n\n

The Rainbow logo<\/mark><\/strong> expresses who we are at a glance - an open, queer sports club where everyone is welcome. Whenever the context allows, it is the first choice.<\/p>\n\n\n\n

Both main logos are used as standard with the bottom line and are best shown to advantage on calm, light-coloured backgrounds. There are separate colour variants for dark backgrounds.<\/p>\n<\/div>\n\n\n\n

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Rainbow logo<\/p>\n<\/div>\n\n\n\n

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Classic Blue Logo<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Download all logo files here<\/p>\n\n\n\nMain logos<\/span>\n\n \n <\/path>\n <\/g>\n<\/svg><\/span><\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Logo variants<\/h3>\n\n\n\n
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Secondary logos<\/h4>\n\n\n\n

In situations where the subline does not add any value - for example in internal communication, on social media or for repeated use - both logos can also be used without a subline.<\/p>\n<\/div>\n\n\n\n

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Rainbow secondary logo<\/p>\n<\/div>\n\n\n\n

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Classic Blue secondary logo<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Download all logo files here<\/p>\n\n\n\nSecondary logos<\/span>\n\n \n <\/path>\n <\/g>\n<\/svg><\/span><\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Single colour logos<\/h4>\n\n\n\n

The single colour logo is used when a colour display is not possible - for example when stamping, embroidering or printing in black and white. Unlike the main logos, it also works on coloured backgrounds or images. It is a fallback solution - wherever colour is possible, use the Classic Blue or Rainbow logo.<\/p>\n\n\n\n

It is available in two versions: with and without a bottom line.<\/p>\n<\/div>\n\n\n\n

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Single colour logo<\/p>\n<\/div>\n\n\n\n

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Single colour logo without subline<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Download all logo files here<\/p>\n\n\n\nSingle colour logos<\/span>\n\n \n <\/path>\n <\/g>\n<\/svg><\/span><\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Logo on dark backgrounds<\/h3>\n\n\n\n
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Our logo is best displayed on white or calm, light-coloured backgrounds - this makes it appear clear and strong. However, if the background is dark, please use the variant in which the word mark is shown in white. This ensures that the logo remains clearly legible even on dark surfaces.<\/p>\n\n\n\n

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Rainbow secondary logo<\/p>\n<\/div>\n\n\n\n

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Classic Blue secondary logo<\/p>\n<\/div>\n\n\n\n

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Single colour logo<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Download all logo files here<\/p>\n\n\n\nLogos for dark backgrounds<\/span>\n\n \n <\/path>\n <\/g>\n<\/svg><\/span><\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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logo colours<\/h3>\n\n\n\n
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The colours of our logo are precisely defined. The easiest way to stay on the safe side is to use the original files from this website - the colours are already correctly stored there. Make sure you use the correct file: RGB and HEX for digital applications, CMYK for printing.<\/p>\n<\/div>\n\n\n\n

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White<\/p>\n\n\n\n

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witch<\/p>\n\n\n\n

#FFFFFF<\/p>\n\n\n\n

RGB<\/p>\n\n\n\n

255, 255, 255<\/p>\n\n\n\n

CMYK<\/p>\n\n\n\n

0, 0, 0, 0<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Logo Grey<\/p>\n\n\n\n

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witch<\/p>\n\n\n\n

#7c7c7f<\/p>\n\n\n\n

RGB<\/p>\n\n\n\n

124, 124, 127<\/p>\n\n\n\n

CMYK<\/p>\n\n\n\n

51, 41, 38, 21<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Munich Blue Team<\/p>\n\n\n\n

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witch<\/p>\n\n\n\n

#2D297C<\/p>\n\n\n\n

RGB<\/p>\n\n\n\n

45, 41, 124<\/p>\n\n\n\n

CMYK<\/p>\n\n\n\n

100, 98, 5, 6<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Rainbow Purple<\/p>\n\n\n\n

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witch<\/p>\n\n\n\n

#B81080<\/p>\n\n\n\n

RGB<\/p>\n\n\n\n

184, 16, 128<\/p>\n\n\n\n

CMYK<\/p>\n\n\n\n

32, 100, 0, 0<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Rainbow Blue<\/p>\n\n\n\n

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witch<\/p>\n\n\n\n

#0098D8<\/p>\n\n\n\n

RGB<\/p>\n\n\n\n

0, 152, 216<\/p>\n\n\n\n

CMYK<\/p>\n\n\n\n

78, 24, 13, 0<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Gradient Green<\/p>\n\n\n\n

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witch<\/p>\n\n\n\n

#009848<\/p>\n\n\n\n

RGB<\/p>\n\n\n\n

0, 152, 72<\/p>\n\n\n\n

CMYK<\/p>\n\n\n\n

83, 8, 92, 0<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Rainbow Yellow<\/p>\n\n\n\n

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witch<\/p>\n\n\n\n

#E8DE00<\/p>\n\n\n\n

RGB<\/p>\n\n\n\n

232, 220, 0<\/p>\n\n\n\n

CMYK<\/p>\n\n\n\n

12, 6, 95, 0<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Rainbow Orange<\/p>\n\n\n\n

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witch<\/p>\n\n\n\n

#EE7430<\/p>\n\n\n\n

RGB<\/p>\n\n\n\n

238, 116, 48<\/p>\n\n\n\n

CMYK<\/p>\n\n\n\n

0, 65, 85, 0<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Rainbow Red<\/p>\n\n\n\n

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witch<\/p>\n\n\n\n

#E42018<\/p>\n\n\n\n

RGB<\/p>\n\n\n\n

228, 32, 24<\/p>\n\n\n\n

CMYK<\/p>\n\n\n\n

0, 95, 93, 0<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Small logo sizes<\/h3>\n\n\n\n
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From a width of 44 mm<\/mark><\/strong> (Print) or. 128 px<\/mark><\/strong> (Digital), the subline should be omitted - otherwise it would no longer be legible.<\/p>\n\n\n\n

The logo itself should never be smaller than 22 mm<\/mark><\/strong><\/strong><\/mark> resp. 64 px<\/mark><\/strong> be displayed. If in doubt: If you can no longer read the font, the logo is too small.<\/p>\n<\/div>\n\n\n\n

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Logo without subline
for better readability<\/p>\n<\/div>\n\n\n\n

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Minimum logo size
64 px<\/mark><\/strong> or 22 mm<\/mark><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Clear Space<\/h3>\n\n\n\n

There always needs to be some space around the logo - the so-called clear space. It corresponds to the height of the \u201eh\u201c in \u201em\u00fcnchen\u201c and applies to all sides. This ensures that the logo is always clearly recognisable.<\/p>\n\n\n\n

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Dos & Don'ts<\/h3>\n\n\n\n
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What you should do<\/h4>\n\n\n\n
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Always use the original files from this website - colours and proportions are then automatically correct.<\/p>\n<\/div>\n\n\n\n

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Place the logo on calm backgrounds - the main logos are best placed on light-coloured surfaces, the single colour logo is also suitable for coloured or photographic backgrounds.<\/p>\n<\/div>\n\n\n\n

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You should leave that alone<\/h4>\n\n\n\n
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Please do not stretch, distort or rotate the logo - always pull proportionally on the corner when scaling.<\/p>\n<\/div>\n\n\n\n

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Please do not change the colours - even well-intentioned adjustments dilute our brand.<\/p>\n<\/div>\n\n\n\n

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Do not add any shadows, gradients or other effects, and never show the logo only partially - except for the logo as an icon, where this is part of the design.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Brand Guide Logo Schriften Farben Das Logo ist das Gesicht von Team M\u00fcnchen \u2013 es steht f\u00fcr uns als Verein, unsere Energie, unsere Community und unsere Werte. Egal ob auf dem Trikot, dem Vereinsflyer oder dem Instagram-Post: Es ist unser wichtigstes Erkennungszeichen \u2013 unser Branding. Damit es \u00fcberall stark und einheitlich wirkt, findest du hier […]<\/p>\n","protected":false},"author":25,"featured_media":14590,"parent":14243,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"branding-tools","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13271","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"http:\/\/develop.teammuenchen.de\/en\/wp-json\/wp\/v2\/pages\/13271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/develop.teammuenchen.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/develop.teammuenchen.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/develop.teammuenchen.de\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"http:\/\/develop.teammuenchen.de\/en\/wp-json\/wp\/v2\/comments?post=13271"}],"version-history":[{"count":1,"href":"http:\/\/develop.teammuenchen.de\/en\/wp-json\/wp\/v2\/pages\/13271\/revisions"}],"predecessor-version":[{"id":15238,"href":"http:\/\/develop.teammuenchen.de\/en\/wp-json\/wp\/v2\/pages\/13271\/revisions\/15238"}],"up":[{"embeddable":true,"href":"http:\/\/develop.teammuenchen.de\/en\/wp-json\/wp\/v2\/pages\/14243"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/develop.teammuenchen.de\/en\/wp-json\/wp\/v2\/media\/14590"}],"wp:attachment":[{"href":"http:\/\/develop.teammuenchen.de\/en\/wp-json\/wp\/v2\/media?parent=13271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}