Team München is colourful - literally and figuratively. Over 1,000 members, more than 20 sports, countless people who volunteer their time and represent the club to the outside world. That is our strength. And that is precisely why we need a common framework.
Branding is what makes us recognisable - on the jersey, the flyer, the Instagram post or the poster at CSD. It is the sum of all visual decisions: Colours, fonts, the logo. When all of this is used consistently, it creates a strong, recognisable image of Team Munich - both internally and externally.
This brand guide is our joint tool for this. It is aimed at anyone who designs, communicates or creates materials in the organisation - whether for the first time or for the hundredth time. You don't have to be a graphic designer to use it. It explains what you need to consider and why - so that you know what to do at any given moment.
Help!
A brand guide is not a set of rules that restricts creativity. It is an aid that makes it easier to achieve good results. The more unified we are, the stronger we look - as a team. And if you're ever unsure or have a question that the guide doesn't answer:
No problem - just write to us. We'll be happy to help.
